The New Coke: Coca-Cola European Partners

First I want to appologize that the last post came out unfinished. Thought it was a good Idea to release a post on the first day of trading. I edited the post several times over the day. I plan to not do that again.

As I have written here, Coca-Cola Enterprises, Inc., Coca-Cola Iberian Partners SA and Coca-Cola Erfrischungsgetränke AG, a wholly owned subsidiary of The Coca-Cola Company, have agreed to combine their businesses into a new company to be called Coca-Cola European Partners Plc (CCEP).

Coca-Cola Enterprises shareholders own 48% of the combined company, Coca-Cola Iberian Partners shareholders own 34%, and Coca-Cola – which owned Coca-Cola Erfrischungsgetränke – holds claim to the remaining 18%.

The European Bottling Market for Coke is splited up between the new CCEP and Coca-Cola HBC AG (Swiss, Austria, Italiy, Greece, Eastern Europe, Russia) while Coca-Cola European Partners Plc is the largest Anchor bottler.

The Coca-Cola System or what is a Bottler? The Coca Cola Company (KO) manufactures and sells concentrates, beverage bases and syrups to bottling operations, owns the brands and is responsible for consumer brand marketing initiatives. Coca-Cola bottling partners manufacture, package, merchandise and distribute the final branded beverages to customers and vending partners, who then sell the products to consumers.


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